After three years, my clients finally get why I don't blow out every cut

I just finished my busiest month yet, and it's because I stuck to my guns on air-drying. Most hairdressers I know swear by a full blowout to show off a cut, but I think it sets false expectations. I explain to each client that their hair will look different at home, and I show them how to style it wet. For example, I had a lady with curly hair who always hated her frizz after salon visits. I cut her hair while it was damp and taught her a simple scrunch method. Now she comes back every eight weeks and tells her friends. It took a while to build trust, but seeing repeat customers feels amazing. Who knew going against the grain could pay off like this?

2 comments

2 Comments

holly_brown22h ago

Actually, this reminds me of how a lot of stuff is moving away from the perfect, insta-ready version. Like in fitness, trainers used to push crazy hard workouts, but now more focus on simple habits you can keep up at home. It's the same idea where the showy result isn't as important as what works day to day. That hairdresser gets it by setting people up for real life, not just a salon moment. I mean, idk, maybe it's just me but seeing this shift in small ways feels pretty refreshing.

amy3112d ago

Have you heard of stylists doing this more often? My friend's hairdresser stopped blow-drying her cuts, and now she actually likes how her hair looks day-to-day.