Am I the only one who thinks the 'no heat' styling trend is a total scam for most clients?

Xena Campbell · 2026-03-11T18:00:10.604673+00:00

I had a client last week who insisted on a full blowout with zero heat, just air drying and product. It looked flat and frizzy after 2 hours. When are we going to be honest that proper thermal protection and technique is better than chasing a fad? What's your go-to heat protectant for thick hair?

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Am I the only one who thinks the 'no heat' styling trend is a total scam for most clients? | Cosmetologists - The Community Guide