The hardest days were when every task felt fake, like arranging furniture in an empty house. I'd rewrite my "About" page for the tenth time or test fifteen different button colors, all while knowing no one was there to see it. That work isn't wasted, though, because it's how you build the muscle memory for when people finally show up. You learn the shape of your own project by pushing on every part of it in the silence. The shift isn't just getting a customer, it's your own work suddenly becoming real to you because someone else finally sees it.